Versus
VERSUS:
Versus is an Italian fashion brand introduced in 1989 started by Gianni Versace as a wonderful and unexpected surprise gift to his beloved sister named as Donatella Versace. Donatella revived it in 2009 with a capsule collection of accessories designed by rising British designer named as Christopher Kane. He is now co-creative director with Donatella in making this brand the true rock and roll soul of Versace.
This unique brand has been created for those who desire to advance their own personality. The Versus is described as born with an innate creative approach, with a strong focus on innovation, elegance and the excellence. It creates an artistic vigor that takes present fashion forward by anticipating new trends and embracing challenge.
It introduced a distinctive collection of fashion, accessories, eyewear, watches and fragrances establish to be an enormous success with a strong public following turned it into individual chic style.
Versus is well known nowadays as Versace's second brand line. It is worn by many celebrities including Cheryl Cole, Miranda Cosgrove and Alexa Chung featuring in and on the cover of many high-profile Fashion and lifestyle international magazines like Vogue, In Style, ELLE and Glamour.
Versus is highly recognized for its distinctive rock-chic look that influences the houses main line collections today. The collection includes menswear, fragrances, ready-to-wear, accessories, eye wear and watches. Versus sport is a new sports line introduced for men and women with energetic and vibrant teen clothing and accessories.
Donatella Versace started a stylistic partnership with famous youth designer Christopher Kane. She re-launched her brand in February 2009 with a special capsule of accessories distributed through selected multi-brand stores.
After having worked as a consultant at Versace she was much commended for her collection for Central Saint Martin’s school of design. Donatella invited Scotland based designer Christopher Kane to re-launch the line with her in February 2009 with a capsule set of handbags, shoes and jewelry.
They presented their collection of 16 dresses for the line at Milan Fashion Week. Donatella always like Kane as her brother Gianni Versace. She has become the creative director of the house's main line Gianni Versace couture and other surviving circulation lines. Soon, after Christopher Kane left the company in 2012. The young designer J W Anderson is set to collaborate with Versace's sister line versus.
Anderson was an emerging designer from London College of Fashion launched his eponymous label in 2008. His collections picked up the Emerging Talent Award for Ready-to-Wear at British Fashion Awards. He has also designed his capsule collections for Top shop and continued to receive compliments for both his men's and women’s wear collections.
J.W. Anderson took over all design duties at versus for a capsule collection. The new brand is all about fun, change, and digital. The alliance which will be launched with a presentation event planned for the session of March/April 2013 in New York includes both women's and men's ready-to-wear and accessories.
Versace also introduced his unique fragrance line named as Versus Fragrances. Versus is pure energy, it is a perfume collection which would express the strong contrast of a romantic yet tough femininity. This concentrated fragrance is especially dedicated to those women who love to dare. It has a blend of fruits and flower with citrus as well as kumquat and star apple.
VERSUS is the most passionately anticipated collection since the era of 1990.This appealing clothing collection has been worn by and appreciated by many leading Hollywood beauties such as Harley Viera Newton, Heidi Klum and Paloma Faith.
A new capsule collection presented among a core collection designed by the Versace team - the combination of which indicates as a whole new era for versus.
Versus Versace is a brand for an attitude, boldness and Youthfulness. It’s an ideal choice of those who live to experiment with clothes, with fashion and with life.
Versus reinvents classic Versace looks by creating cutting edge collections that go beyond seasons. The team work together with the hottest new talents to push the boundaries of the fashion world.
Each versus creation makes a statement expecting daring designs, sharp outlines and op-art prints.
The New brand versus recently started its fragrance line by the name of Versus Versace. This specific fragrance carefully harmonizes a moderate tone with a variety of floral elements and perfect for casual events.