Bvlgari





Lavish Goods by Bvlgari

While many companies throughout the world design and manufacture luxury products, Bvlgari’s Italian goods surpass consumer expectation. This company was first founded by a Greek gentleman by the name of Sotirios Voulgaris but was then purchased in 2011 by Moet Hennessy Louis Vuitton SA (LVMH), a firm located in France. The official name is Bulgari but the brand is better known and trademarked as Bvlgari, which coordinates with the traditional Latin alphabet. Today, Bvlgari is an empire consisting of high-end jewelry, accessories, watches, fragrances, and even lavish hotels.

Building an Empire

Voulgaris was a talented jeweler who worked in a small Greek village called Paramythia. Although he had established a solid reputation and opened his first store, he headed to Corfu in 1877 and then on to Naples. However, it was after he moved to Rome just four years later that business really began to grow and in fact, he had the opportunity to open a second store in Via Sistina in 1884.

Over the next 21 years, the Via Sistina store thrived but with the assistance of his two sons, Costantino and Giorgio, the location changed to Via Dei Condotti. Interestingly, both the Paramythia and Via Dei Condotti Bvlgari stores remain in business today. The incredible jewelry pieces created by Voulgaris are legendary but even more so is the fact that one of his sons and his wife did something extraordinarily unselfish.

When World War II broke out, Costantino and Laura took three complete strangers into their private home for hiding. These Jewish women would have certainly met with disaster associated with the 1943 Roman ghetto raid had it not been for the kindness offered. Because of their valiant work, both Costantino and Laura received the coveted Righteous among the Nations award in 2003 while in Jerusalem.

Other notable changes for Bvlgari include the following:

Giorgio passed away in 1966 at which time his son, Gianni, along with his cousin Marina, became co-Chief Executive, followed by taking the position of Chairman and CEO in the early part of the 1970s.

  • Under Gianni and Marina’s leadership, additional Bvlgari stores opened in Paris, Geneva, Monte Carlo, and New York City
  • The entire Bvlgari business was revamped, resulting in new watch branding and improved product design
  • In 1987, Gianni resigned as CEO and sold one-third of the business to his brothers, Paolo and Nicola
  • In early 2001, a joint venture was formed between Bulgari Spa and the Luxury Division of Marriott International, allowing the launch of Bulgari Hotels & Resorts, a luxury hotel brand
  • Bulgari Spa was acquired by LVMH in 2011 for $6.01 billion. To complete the deal, it was agreed that the Bulgari family would retain 50.4% controlling state in exchange for 3% of LVMH. With this, the jewelry and watch line literally grew by 50%.
  • In 2005, three additional companies were purchased to include two watchmaking companies in Switzerland to include Prestige d’Or and Cadrans Design, as well as an Italian leather goods company called Pacini, although this was later renamed to Bulgari Accessori S.r.l.
  • There are currently more than 300 stores located around the globe with the largest being in Tokyo

Product Offerings

As mentioned, Bvlgari started out as a line of jewelry but today has turned into an empire that also consists of watches, accessories, fragrances, and hotels. Following is a brief overview of what each aspect of the company offers.

  • Jewelry – Bvlgari jewelry, which includes earrings, necklaces, and bracelets, among other pieces, is known for having a bold with unique architectural flavor. The heavy gold links with interlocking steel has become the trademark look of the Bvlgari brand.
  • Watches – While Bvlgari develops all parts and calibers for the complex watch mechanisms found in each of the collections mentioned below, it is Bulgari Haute Horlogerie SA, a Swiss subsidiary that has full production responsibility.
    • Assioma
    • Astrale
    • Bulgari-Bulgari
    • Daniel Roth
    • Diagono
    • Ergon
    • Gerald Genta
    • Octo
    • Rettangolo
    • Serpenti and Diagono
    • Serpenti B. Zero1
    • Sotirio-Bulgari

Bvlgari jewelry, watches, and accessories are simply exquisite but this company also has an impressive line of fragrances for both men and women. In addition to beautiful packaging, every fragrance embodies the refinement that is symbolic of the Bvlgari brand. A few examples of Bvlgari fragrances include the following:

  • Women
    • Mon Jasmin Noir Eau de Parfum – This fragrance is sophisticated, elegant, and sensual
    • Mon Jasmin Noir L’Elixir Eau de Parfum – With a blend of honey and amber, this too is a sophisticated and glamorous fragrance
    • Omnia Coral Eau de Toilette – This is a floral fruity fragrance made with a perfect blend of pomegranate and hibiscus that is reminiscent of a tropical paradise
  • Men
  • Aqva Pour Homme Eau de Toilette – Masculine and noble yet with a clean essence, this is a popular Bvlgari men’s fragrance
  • Bvlgari Man Extreme Eau de Toilette – This fragrance is rich in charisma and Mediterranean freshness with a hint of sophisticated woodiness
  • Omnia Crystalline Eau de Toilette – Made with balsa wood, nashi, and lotus flowers, this is a fruity but also clean, masculine scent

Conclusion

From 1997 to 2003, Bvlgari has experienced revenue growth of 150%. In addition to incredible diversification and variety, every item branded with the Bvlgari name is extremely well-made. In all, there are 41 companies found in 24 countries within the Bulgari Group. To ensure consumers are provided with excellence, the companies employees just fewer than 4,000 people. On the revenue leaderboard, the jewelry, watch, and accessories division accounts for 74%, perfumes and skincare products 23%, and hotels 1.5%.