GHOST (A SYMBOL OF FASHION AND FEMINITY):
Ghost is a fashion brand which describes the touch of feminity, luxury and versatility. It is the most popular clothing brand for women famous for colorful prints and designs for variety of clothing styles. It is a fashion icon for contemporary, comfortable and trendy wear. It is consisted of casual, occasional as well as party and wedding wear.
Ghost fashion house was started by leading fashion designer Tanya Sarne who always aspires to bring new ideas and innovation in women fashion industry. She had a very hardworking career which led her to the success and fame she has achieved today.
Tanya Sarne was born in 1949 in West London, her father was a well-known French mathematician who moved to London during the Second World War. Her mother was a Romanian journalist. As a young girl she also acted in the movie called Cinderella she also learnt dancing from Knightsbridge and performed a screen test for the famous movie director Rossano Brazzi in Rome. She came back to London after quitting films and got admission in Sussex University. Later she married to famous pop star Mike Sarne and has two kids named Claudia and William.
Tanya started her business in the year 1976 by importing Peruvian alpaca knitwear. She was the first designer to introduce Scandinavian labels in wear. She setup her own sportswear brand Lin Miz in 1978.
The year of 1985 came out to be the year of success for her when she established the famous brand “Ghost” in partnership with her friend Katharine Hamnett. She designed washable, wrinkle free and soft viscose and Ryan fabrics which give a luxurious and appealing lo ok to every woman. Her brand house continued to be multi-million pound success in UK with their own boutiques and sales through selected retail outlets like Nicholas Harvey, Selfridges and liberty.
Ghost is a significant brand label for women clothing which designs appealing summer outfits sold by Marks n Spencer. Her clothing line is always unique, stylish and comfortable to wear with vintage crepe fabric. Tunics and A-line skirts are most famous Ghost Pieces. The Ghost Store has expanded its operations in London, New York and Los Angeles. The Ghost Brand has brought a key revolution in fashion industry by introducing vintage style clothing inspired by viscose crepe, satin and georgette designs. The Georgette is rich clothing fabric still in demand and liked by many women. All clothing wear is very easily wearable and ideal for all shapes and sizes of women.
Ghost clothing defines a versatile touch which could be worn from year to year without being out dated or old fashioned. By the year 2006, Ghost brand had expanded his recognition and fame world wide.
Ghost clothing was highly appreciated by leading fashion industry brands such as Elle, Gap, Grace and Levi’s. This clothing fabric is completely crease-free and does not require iron. It was also very popular among tourists and travelers. It is regarded as an ultimate designed fabric for the contemporary woman who desires to feel soft, luxurious clothing on her skin giving her a true sense of feminine appeal. There are some famous designers who honored to work together with Tanya are:
- Andrea Sargeant
- Nicholas Knightly
- Suzanne Deeken
- Amy Roberts
Andrea Sargeant was the creative designer who worked for Ghost by giving it an original trendy look. The other designer Nicholas Knightly also worked great with new innovations in design and clothing fabric. She later worked for famous fashion brands Lous Vuitton and Mulbery. Suzanne Deeken had also a wonderful background in designing for Marc Jacobs. Amy Roberts also introduced Knitwear in 2001.
Ghost introduced his Fragrance Collection in 1995.The first perfume was launched in market in 2000.The entire ghost fragrance collection including Ghost for Women, Ghost Deep Night, Ghost Deepest Night, Ghost Serenity, Ghost Anticipation, Ghost Sheer Summer, Ghost Summer Dream, Ghost Man, Ghost Summer Moon, Ghost Cherish, Ghost Summer Flirt, Sweet Heart, Captivating, Enchanting bloom, whisper blush, Ghost Moon light and Luminous.
All fragrances are designed to fulfill the mood and taste of men and women. These perfumes give off a touch of intimacy, seduction and extreme sensuality with sense of flirtatious romance and affection for men and women.