Viktor & Rolf
VICTOR AND ROLF:
Viktor & Rolf is an Amsterdam-based fashion house founded in 1993 by creative and handsome designers named as Viktor Horsting and Rolf Snoeren. They both met while studying fashion at the Arnhem Academy of Art and Design. They began working together upon graduation and relocated to Paris in 1993 to launch their careers. Their first collection Hyeres based on twist, renewal and layering won three prizes at the Salon Europeen des Jeunes Stylistes at the Festival International de Mode et de Photographie.
Viktor Horsting born in 27th May 1969 in South Holland and his friend cum business partner Rolf Snoeren born on 19th December 1969 both has a birth difference of Six months. The Victor grew up in the simple yet democratic environment of northern Europe. They both have flair and deep interest in couture designing since childhood time.
They presented their first-ever haute couture collection in 1998 on a catwalk during the Paris Fashion Week. Their designs were bold with an abundance of hangings and irregular tailoring volumes and silhouettes. Their presentations are even bolder having black-and-white creations.
Viktor & Rolf returned to prêt-à-porter in 2000 with Stars and Stripes. The menswear line named as Monsieur was added in 2003 created exclusively by Viktor & Rolf in a reflected show. The Viktor & Rolf range has since grown to shoes, accessories and eyewear.
The Duo have also worked together with a number of other well-known brands such as Samsonite with whom they produced a luggage line, Shu Uemura and Piper Heidsieck for their iconic upside-down bottle which greatly extended their appeal to the general public.
In order to expand their line of collection in 2008 they signed a partnership agreement with Italian clothing magnate Renzo Rosso allowing the company to develop new products and extend further boutiques.
This handsome Pair has gained instant consideration for their imaginative and conceptual ramp presentations. They also used a set of Klein Blue clothes as blue-screen to project video.
For the presentation of their first menswear collection, they themselves showcased their outfits on the ramp. Their collections have featured several performers such as Tilda Swinton, Rufus Wainwright and Brigitte. They also joined longtime cooperation is with globally acknowledged photographers Inez van Lamsweerde and Vinoodh Matadin who made the photographs for all three of their fragrance campaigns.
They presented their lavish designs and installations almost exclusively in an art context. They brought a sharp sense of humor to their activities. They published a magazine title in 1996 as Viktor & Rolf on strike which became their slogan and launched their first perfume brand with the same slogan.
The fashion and style trend of Viktor & Rolf have always been acclaimed with time. The ratio of their international exhibitions exceeds their own shows. They made their successful emergence into the world of readymade fashion in 2000. The famous designer Renzo Rosso also financially helped them to introduce their creative chic collections to the public. The Viktor & Rolf has become an internationally recognized lifestyle label based in Amsterdam.
They opened a boutique in Milan in 2005 and also introduced their first fragrance for women named as Flower bomb with burst of floral freshness for women. It was followed by another masculine fragrance named as Antidote for men in the year 2006. The Barbican Art Gallery in London celebrated their work with a demonstration of fifteen years of fashion and art with the exhibition The House of Viktor & Rolf.
Viktor & Rolf just recently added their first official bridal collection of wedding dresses to its Resort 2014. They have created one-off wedding dresses for special clients and there was a wedding dress included in their H&M collaboration in 2006.
Their new wedding line is named as Marriage designed all the pieces in either white or ivory. They have designed six exclusive dresses for brides including a strapless mini with a prance border, a crisp shirtdress with a train and a backless crepe jumpsuit.
The pair is highly recognized for their creativity and originality of their clothing collections. The pair has also had their fashions and designs featured in exhibitions at some of the world's most renowned art museums. They both launched their fragrance collection line in the year 2004 with variety of men and women perfumes representing different moods and attitudes.