RALPH LAUREN (Creating distinctive Style):
Ralph Lauren always endeavors to offer distinctive clothing style in fashion especially designed for teen boys and girls. Its clothing brand named as Polo is still very popular and demanding among customers. The Brand Company is named after Famous American Fashion designer Ralph Lifshitz who is a living legend of modern fashion and style.
His renowned brand Polo has now become part of his fashion kingdom which included clothing, home furnishings and fragrances as well as other valuable accessories for men and women.
He was born on 14th October 1939 in New York City. He took birth in the house of Frieda and Frank lifshiz. His parents were Ashkenazi Jewish immigrants. Ralph and his brother Jerry changed their last names to Lauren. The reason was they both were consistently been taunted by their class mates. Their younger brother named Lenny kept the family name.
Ralph Lauren attended Baruch College in Manhattan where he studied business for two years. After a short period in the Army, he got a sales job at Brooks Brothers. In the year 1957 he graduated from Dewitt Clinton High School.
Ralph was posted into the US Army Reserves in 1960. After leaving the army in 1964 he marries to Miss Ricky Ann Low Beer in NYC. He got a sales job at Brooks Brothers and also at Beau Brummel which is a necktie supplier. In 1967, Lauren opened a necktie store where he also sold ties of his own design under the label Polo. He started designing men’s wear clothing under the brand label of Polo Ralph Lauren. In 1971, he expanded his line and opened a Polo boutique on Rodeo Drive in Beverly Hills. The first Polo symbol, the outline of a player on a horse was sewn into the cuffs of the shirts. He also achieved a Coty award for his quality menswear collections.
The year of 1972 saw a great success of the brand. The fit together polo shirt with the polo-player logo was introduced in 24 colors which suddenly became a status symbol. The first menswear show was also held at the 21 Club in New York City. A full Ralph Lauren women’s wear line was introduced with man-tailored outline. It was a refreshing change from trendy gypsy and hippie styles.
The Polo Sport line was introduced in 1993. A more youthful line named Rugby Ralph Lauren was introduced in 2004. Ralph Lauren had over 35 boutiques in the United States and other international locations.
Ralph Lauren Corporation is a maker of clothing, footwear, fragrances, accessories and furniture under its brands collection. Moreover, it also designs watches, leather bags and jewelry for women.
The Mens brands include Polo Ralph Lauren, Black Label, Purple Label and Lauren Ralph Lauren. The Women's brands Collection involve Black Label, Blue Label and Lauren Ralph Lauren as well as Golf and Tennis sportswear.
The following are some other Ralph Lauren’s Collections:
- Ralph Lauren Children wear
- Baby Ralph Lauren
- Ralph Lauren Home
- Denim & Supply
Ralph Lauren Corporation has also launched various fragrances and body care products for men and women since 1978. The fragrances were designed in association with many famous designers such as Linda Kramer, Pierre Nagrin and Harry Fremont. The perfumes were created with a philosophy of energy and passion for the wearer combining a sense of intimacy, sensuality and sheer seduction for each other. The following perfumes are very demanding in the market such as Polo, Tuxedo, Safari and Ralph Wild for women and purple label, Polo red and Chaps for men.
In his family life Ralph Lauren married a beautiful receptionist named Ricky Anne Low-Beer in New York City in 1964. They have 3 children named as Andrew, David and Dylan. The eldest son joined the family business. He married to Lauren Bush in 2011. Andrew Lauren is a film producer whereas; Dylan Lauren is the owner of the New York City candy store named as Dylan’s Candy Bar.
Ralph Lauren has always stood ahead for providing quality products, and fascinating people to take part in our dreams. He has spent forty glorious and triumphant years endeavoring to bring a revolution in clothing style of people. Ralph Lauren, at the age of 74 still actively participates in all activities and enjoying a life of fame and luxury.