Prada

PRADA (EXCLUSIVE FASHION TRENDS):

Prada is a famous signature brand in fashion and style industry. It offers a wide variety of fashionable accessories for men and women including clothing, Jewelry, fragrances as well as watches and cosmetics for women. The luggage and shoes are also designed with leather goods and hand bags.

This luxury brand was originated by Mario Prada in 1913 by opening a stylish store in Milan. This shop used to sell leather handbags, beauty cases and Trunks for travelers. The goods were designed by using quality materials and excellent handcrafted techniques.

Mario Prada was the pioneer of the famous fashion label named as Prada. He was born in Milan and died in 1958.The company specializes in various high fashion goods for both men and women including shoes, handbags as well as luggage and leather goods.

Sooner, Prada became very popular among European aristocracy and most valuable members. It was in the year 1919 when Prada became authorized goods dealer to the Royal Italian Family. This brand started growing popular and renowned among customers by providing unmatched and reliable products to clients. The Prada Group experienced steady progress in its business operations from the era of 1970.

Prada launched its unusual nylon which was made of fine, twisted weave appearing as precious as silk. It was designed after a long research and latest production technology combining with innovative materials. This fabric became an icon and set the trends of fashion for the years to come.

The year of 1977 brought a new revolution in the history of Prada when Miuccia Prada Mario’s granddaughter and Patrizio Bertelli, who was a Tuscan entrepreneur, started together their partnership for setting a new foundation for development of the brand organization. She launched her first women footwear collection in 1979.

The Prada family opened their second store in Milan in 1983. This innovative store showcased the new brand representation as it amalgamated together traditional elements with a modern architectural setting and represented a benchmark for luxury retail. By considering uprising demand and admiration of Prada products some additional line was added from leather goods such as bags, luggage and accessories to include with footwear as well as gents and ladies handy apparel.

The company opened some more new stores in New York and Madrid in addition with London, Paris and Tokyo. The first Prada women wear fashion show was held in Milan in 1988. In 1993 a new brand named as Miu Miu was designed for fashion conscious and trendy women having elite and stylish lifestyle. It now offers readymade outfits for women including with leather goods and shoes.

Miss Miuccia tookover the company in 1978 and appointed Bertelli as her business manager. Miuccia implemented her hidden creativity on top of designs.

She launched her first set of backpacks outfits in 1979. They were made out of a tough military spec black nylon that her grandfather had used as coverings for steamer trunks. They both started to seek wholesale market for their designed bags in department stores and boutiques globally. Prada commenced it’s another fashion outlet in Milan with sleek and modern architecture design.

The house of Prada began spreading out across continental Europe by opening locations in prominent shopping districts within beautiful cities of Florence, Paris as well as Madrid and New York City. The company started its shoe line collection in 1984. In the year 1985, Miss Miuccia Prada designed her traditional Prada handbag that became an overnight sensation due to its sleek lines and impression of luxury.

Prada launched its women's ready-to-wear collection in 1989 and the designs came to be known for their slump waistlines and slim belts.

Prada's originality made it one of the most influential fashion houses and the brand became a premium status symbol in the era of 1990.

The brand started its fragrance collection in 2003 by introducing some appealing and seductive masculine and feminine perfumes for customers. The following perfumes are some of its exclusive:

• Infusion d’ Iris
• Infusion d ‘Rose
• Infusion d’ Homme
• Infusion de Vetiver
• Prada Candy
• Prada Intense
• Prada Tendre

All these perfumes and scents define a true touch of intimacy, sensuality and attraction for each other. They possess long lasting and enduring aroma to catch praiseworthy attention of large gathering of people.